Mood:
caffeinatedTopic: Presentation
Color, the amount of color, and its intensity, are one of the most important aspects of presenting elearning.
(Pushed the wrong button, I'll have to finish this later.)
... from Color Preferences Reveal Your Personality
by Geraldo Fuentes
According to the creator, Doctor Max Luscher, the colors have deep rooted psychological significance. Dr. Luscher's explanation takes us back to a time when humans were living in the wild. Daylight, symbolized by bright yellow, signified a new day, a bright beginning and a welcome relief to the deep blue or black of night, which carried with it the fear of the unknown and the time to hide and bundle up in animal skins for a period of resting and recharging. The green of vegetation promised nurturing in the form of food and medicinal plants and came to represent the a degree of control over nature. Red, especially the brownish hue that he selected, was to represent the color of blood and was therefore linked with the hunt and aggression.
In more recent times, marketing and package designers noted that sugar and other sweet products did not sell in packaging that was green while cosmetics suffered the same fate when associated with the color brown. In open ended tests, green was associated with astringent or tartness while blue seemed to best convey sweetness.
Modern dyes and tints now allow for a wide array of colors unknown in nature. This is why the instructions warn of association with things like clothing and common objects. Ideally, the colors will have appeal (or the lack of appeal) based on their association with the other colors in the set and this is the most reliable way to "read" our unconscious and inherent interpretations.
Supervert's Color Test is a Shockwave implementation of a standardized psychological test developed by Dr. Max Luscher. Basically it asks you your favorite colors, compares your choices to a table of responses, and then "analyzes" you accordingly.
Although the body does have quantifiable physiological responses to color — for example, red is "exciting" because it causes blood pressure, respiration, and heart rate to increase — Supervert does not intend to endorse color psychology by making this standard test available in Shockwave format. The intention, rather, is to demonstrate how projective psychological tests can be automated with software, thus making the analyst useless.
Posted by amoranthus
at 11:16 PM NZT
Updated: Monday, 12 September 2005 4:23 PM NZT
