No project too small
Topic: Primary School
Someone's bound to ask: How did you get interested in this stuff?

My partner at the time worked for a medium-sized primary school in Australia. Once a month, she would come home frustrated and annoyed because of the school newsletter.

The school did their newsletter on MSWord. One person in the office staff was in charge of it. It was an integral and expected part of the school functions. Parents, students, teachers, school board members, and the community read it.
The newsletter had to have a professional appearance.
To save some money on postage, the Principal wanted the newsletter to go out as email whenever possible. However, because the school logo and other images were scanned, the resulting Word file was consistently too large (often over 3Mbytes!) for the education department email system.

I tried a couple of times to explain how to solve the problem, but at those times my ex was hardly interested in listening. She just wanted to vent. -- The whole thing struck me as funny, month after month.
Then the government got involved.

Victorian State Premier Steve Bracks kept a campaign promise to maintain the technology levels available to public schools. Every 3 years or so, every school got brand new computers, laptops, and upgraded MSOffice software.
Impressive.
The hardware and software soon outdistanced the teachers and administration staff who were supposed to use it.
So...

The Bracks government contracted for tens of millions of dollars to take blended software training to the schools. Since it cost the schools nothing, many schools signed on. -- On the face of it, a perfect solution.

Unfortunately, the school staff struggled to be free for an hour once a fortnight to spend with the trainer. The three hours practice a week on school time was impossible!
Result: The whole office staff, including casuals and some volunteers, came away dazed and wondering at their new Cert III in MSOffice -- and the school newsletter still couldn't go out by email!!

I used to tell the story to friends as a joke.

Using my online Cert IV in Training and Assessment as an excuse, I prepared for my final project a training website to show the school how to produce the newsletter in MSWord and send it out via email.

About the time I finished the course, the school hierarchy had an epiphany: We'll do it in MSPublisher!
As far as I know, it still doesn't go out via email though...
And that is how I became interested in vocational elearning.

Mobile marketing response rates up to 49%
Topic: Mobile Marketing
According to a new study by Spanish mobile marketing company i-Touch Movilisto, mobile marketing campaigns receive an average direct response rate between 5 and 20 percent. When we talk about direct response, we refer to an active behavior where the user replies to a promotional message, usually via SMS, in order to enter a competition, to get a discount or to receive information.

Mobile marketing is most of the times used in multi-channel campaigns (65 percent), in which users can reply to the promotional message also online or via snail mail. Usually campaigns which give away sure prizes receive the best response rates (up to 49 percent), while the promotions that allow users to enter draws for prizes get a 25 percent response.

What can you do?
Topic: Value
Business
Create, manage and deliver online training to your employees, partners, resellers and others.

Adult Learning
Create and offer self-directed courses for online adult learners.

Consultants
Build and manage content. Train your clients and track the results using custom reporting.

• Train company employees.


• Put documents and information online or on a reproducable CD for easy access by your clients or employees.


• Put HR Manuals online, so all employees can access them easily.


• Host quizzes.


• Provide comprehensive tests and analyze results.


• Always avaiable, stimulating employee training.


• Communicate information of all kinds in an efficient manner.


• Deliver content in any portable format.


• Track activities.

Imagine being able to train from a webpage or CD, while following a manual in one or more of these popular formats:

Your client or employee can take the documents with them.

What's the Value Proposition?
Topic: Value
Most training is done based on the classroom model: students learn topic after topic until a planned curriculum is completed. The students take this knowledge and, hopefully, apply it to the real world.

The students are assessed according to how well they absorbed the curriculum.

A Emeritus turns the process on its head.

Start with the work you need your people to do for your business.
Set up training to allow them to do that work.
Provide wider training sources online where they can expand or build their knowledge -- or to reinforce their skills while working.

Provide levels of internationally recognized assessment for your employees to confirm their skills.

In other words, first make your people productive.

Second, A Emeritus provides quick-turnaround Sales Support.
One of your people has come up with a new product that you recognize will be profitable -- If you can get it out to your sales force quickly.
A Emeritus sets up a presentation online where all of your salespeople can reach it easily; or on a downloadable CD.
Within days, your whole sales and production staff are aware of the product, its market, and how to present it. The time is not spent bringing in groups for training, and keeping them from their primary jobs.
Any product you can put on a computer screen can be converted into a training or presentation.

Whether your company is large or small, the ROI is easy to calculate.
And if you have a problem calculating it, we'll do it. If it's not profitable, we want to know, too.