How important can it be?
Mood:  cheeky
Topic: Why?
How important can custom training be? -- Look for yourself.

Dozens of members of an elite team of federal airport screeners received as little as 15 minutes' training before starting to inspect baggage for bombs, a development critics call a threat to passenger safetyElite federal airport security team started work after 15 minutes' instruction" ..

Now that may sound a little self-serving, since I don't know that A Emeritus would have been hired from Australia to provide the 100 hours of training required. Then again, if the experts can put it on a computer screen, A Emeritus can deliver it in a number of media quickly.

Why?
Mood:  bright
Topic: Why?
I presented my project to the small business incubator group at Chisholm. Long before they had seen all the aspects of the program, one entrepreneur-minded young aussie asked over and over, "What's your distinction?" -- It was like dealing with a small child who kept asking, "Why?" every time an adult gave an answer.
Problem is, he was right. It's not easy to see the distinction between customized, targeted, goal-, or business-oriented training and any other sort of online, usually MSOffice or software, training if you haven't been in business for a while.

Question: Who would use your services?
Any size business or person who needed to be able to do a specific job.
Comment: Pretty weak answer; not clear; even a little grandiose, despite being short.

Question: Can you give me an example?
Your company hires a lot of skilled casuals. Despite their documented skillsets, they take weeks to train to do anything, even mundane jobs.
Permanent staff or supervisors have to constantly show them what to do. That takes time from their own jobs; and you still don't know that the casuals do the job right. So it has to be checked -- Taking more time from the permanent staff or supervisors.
The most common answer to this dilemma is to hire more or less permenent casuals.
In Australia, that becomes a legal tightrope. If you keep a casual employed for more than 3 months in the same job, they're considered an employee. Your company has to do withholding, pay WorkCover and Super. If you don't, your company can be sued by the casual or the government.

A better answer is to provide the casual with interactive training that shows them how to do certain jobs. They learn to do it right. -- The way you want it done. And they don't tie up supervisors' or permanent staff time.

Comment: Is this a good example? No, not by itself.

Response: That answer opens up all sorts of questions, and the best of them is:
Does anyone use customized training?

Yes. Name any of the largest companies in nearly any field you can think of. IBM has been doing 'customized' training for decades; they call it 'in-house' training.
IBM trains its employees to be specialists in its product lines. Their people walk into any situation confident and ready, not just to demonstrate the technical aspects of their products, but also knowing how to present those capabilities to the business.
Another example is McDonald's.
When someone goes to work at McDonald's, they are trained by CD or video tapes on what's expected of them as employees; how to work with the equipment; and how to deal with the customers.
The quality of the work and product is maintained across the world because of the way the employees are trained.

Question: But my company is small. I only have a couple of employees. Why do I need customized training?
Answer: You've got the same quality issues to manage as the largest companies and franchises around the world.
In fact, your issues are more personal and significant for your business. Your employees represent you personally in such a small company. How they act affects not only the reputation of the business, but your own reputation -- for better or worse.
If you don't set a standard for your business that's professional and efficient, who will?

The Biz Stone Theory of Limitations
Topic: Marketing

When Steven Spielberg was shooting Jaws, he didn't have a dream budget. Ideally, Steven would have liked to film an incredibly lifelike mechanical great white shark attacking and consuming weak humans en masse. The problem was that an incredibly lifelike mechanical great white shark was incredibly expensive.

So he had to think of something else. Something creative. Something cheap. He decided to shoot the unsuspecting swimmers from the shark's point of view (with scary music), and it resulted in a classic memorable sequence.

While we're talking about Spielberg…remember the scene when Indy is approached by a sword wielding ne'er-do-well in the first Indiana Jones movie? The one where the bad guy flourishes his sword with practiced skill? The original screenplay called for a duel, but Ford had a bad case of diarrhea that day, and he could work only for a few minutes at a time before he had to run (pun intended). Ford consulted briefly with Spielberg, and when it was time to shoot the long, arduous swordfight, he brandished a pistol and shot his opponent. Another classic scene.

So what do all these Spielberg movies have to do with blog design? What's the connection? How do they relate? Alright already, stop with the questions.

When your back is to the wall, you get creative. It's as simple as that. Some of the most ingenious solutions have come into existence under circumstances with limited resources at hand. That's why those scenes in Spielberg's films are so good.

Well, if anyone wonders, that's how I decided to market my services using blogs instead of more conventional avenues.

Oh, and the quote is from Blogging: Genius Strategies for Instant Web Content
By Biz Stone

No project too small
Topic: Primary School
Someone's bound to ask: How did you get interested in this stuff?

My partner at the time worked for a medium-sized primary school in Australia. Once a month, she would come home frustrated and annoyed because of the school newsletter.

The school did their newsletter on MSWord. One person in the office staff was in charge of it. It was an integral and expected part of the school functions. Parents, students, teachers, school board members, and the community read it.
The newsletter had to have a professional appearance.
To save some money on postage, the Principal wanted the newsletter to go out as email whenever possible. However, because the school logo and other images were scanned, the resulting Word file was consistently too large (often over 3Mbytes!) for the education department email system.

I tried a couple of times to explain how to solve the problem, but at those times my ex was hardly interested in listening. She just wanted to vent. -- The whole thing struck me as funny, month after month.
Then the government got involved.

Victorian State Premier Steve Bracks kept a campaign promise to maintain the technology levels available to public schools. Every 3 years or so, every school got brand new computers, laptops, and upgraded MSOffice software.
Impressive.
The hardware and software soon outdistanced the teachers and administration staff who were supposed to use it.
So...

The Bracks government contracted for tens of millions of dollars to take blended software training to the schools. Since it cost the schools nothing, many schools signed on. -- On the face of it, a perfect solution.

Unfortunately, the school staff struggled to be free for an hour once a fortnight to spend with the trainer. The three hours practice a week on school time was impossible!
Result: The whole office staff, including casuals and some volunteers, came away dazed and wondering at their new Cert III in MSOffice -- and the school newsletter still couldn't go out by email!!

I used to tell the story to friends as a joke.

Using my online Cert IV in Training and Assessment as an excuse, I prepared for my final project a training website to show the school how to produce the newsletter in MSWord and send it out via email.

About the time I finished the course, the school hierarchy had an epiphany: We'll do it in MSPublisher!
As far as I know, it still doesn't go out via email though...
And that is how I became interested in vocational elearning.

Mobile marketing response rates up to 49%
Topic: Mobile Marketing
According to a new study by Spanish mobile marketing company i-Touch Movilisto, mobile marketing campaigns receive an average direct response rate between 5 and 20 percent. When we talk about direct response, we refer to an active behavior where the user replies to a promotional message, usually via SMS, in order to enter a competition, to get a discount or to receive information.

Mobile marketing is most of the times used in multi-channel campaigns (65 percent), in which users can reply to the promotional message also online or via snail mail. Usually campaigns which give away sure prizes receive the best response rates (up to 49 percent), while the promotions that allow users to enter draws for prizes get a 25 percent response.

What can you do?
Topic: Value
Business
Create, manage and deliver online training to your employees, partners, resellers and others.

Adult Learning
Create and offer self-directed courses for online adult learners.

Consultants
Build and manage content. Train your clients and track the results using custom reporting.

• Train company employees.


• Put documents and information online or on a reproducable CD for easy access by your clients or employees.


• Put HR Manuals online, so all employees can access them easily.


• Host quizzes.


• Provide comprehensive tests and analyze results.


• Always avaiable, stimulating employee training.


• Communicate information of all kinds in an efficient manner.


• Deliver content in any portable format.


• Track activities.

Imagine being able to train from a webpage or CD, while following a manual in one or more of these popular formats:

Your client or employee can take the documents with them.

What's the Value Proposition?
Topic: Value
Most training is done based on the classroom model: students learn topic after topic until a planned curriculum is completed. The students take this knowledge and, hopefully, apply it to the real world.

The students are assessed according to how well they absorbed the curriculum.

A Emeritus turns the process on its head.

Start with the work you need your people to do for your business.
Set up training to allow them to do that work.
Provide wider training sources online where they can expand or build their knowledge -- or to reinforce their skills while working.

Provide levels of internationally recognized assessment for your employees to confirm their skills.

In other words, first make your people productive.

Second, A Emeritus provides quick-turnaround Sales Support.
One of your people has come up with a new product that you recognize will be profitable -- If you can get it out to your sales force quickly.
A Emeritus sets up a presentation online where all of your salespeople can reach it easily; or on a downloadable CD.
Within days, your whole sales and production staff are aware of the product, its market, and how to present it. The time is not spent bringing in groups for training, and keeping them from their primary jobs.
Any product you can put on a computer screen can be converted into a training or presentation.

Whether your company is large or small, the ROI is easy to calculate.
And if you have a problem calculating it, we'll do it. If it's not profitable, we want to know, too.