Mobile marketing response rates up to 49%
Topic: Mobile Marketing
According to a new study by Spanish mobile marketing company i-Touch Movilisto, mobile marketing campaigns receive an average direct response rate between 5 and 20 percent. When we talk about direct response, we refer to an active behavior where the user replies to a promotional message, usually via SMS, in order to enter a competition, to get a discount or to receive information.

Mobile marketing is most of the times used in multi-channel campaigns (65 percent), in which users can reply to the promotional message also online or via snail mail. Usually campaigns which give away sure prizes receive the best response rates (up to 49 percent), while the promotions that allow users to enter draws for prizes get a 25 percent response.

What can you do?
Topic: Value
Business
Create, manage and deliver online training to your employees, partners, resellers and others.

Adult Learning
Create and offer self-directed courses for online adult learners.

Consultants
Build and manage content. Train your clients and track the results using custom reporting.

• Train company employees.


• Put documents and information online or on a reproducable CD for easy access by your clients or employees.


• Put HR Manuals online, so all employees can access them easily.


• Host quizzes.


• Provide comprehensive tests and analyze results.


• Always avaiable, stimulating employee training.


• Communicate information of all kinds in an efficient manner.


• Deliver content in any portable format.


• Track activities.

Imagine being able to train from a webpage or CD, while following a manual in one or more of these popular formats:

Your client or employee can take the documents with them.

What's the Value Proposition?
Topic: Value
Most training is done based on the classroom model: students learn topic after topic until a planned curriculum is completed. The students take this knowledge and, hopefully, apply it to the real world.

The students are assessed according to how well they absorbed the curriculum.

A Emeritus turns the process on its head.

Start with the work you need your people to do for your business.
Set up training to allow them to do that work.
Provide wider training sources online where they can expand or build their knowledge -- or to reinforce their skills while working.

Provide levels of internationally recognized assessment for your employees to confirm their skills.

In other words, first make your people productive.

Second, A Emeritus provides quick-turnaround Sales Support.
One of your people has come up with a new product that you recognize will be profitable -- If you can get it out to your sales force quickly.
A Emeritus sets up a presentation online where all of your salespeople can reach it easily; or on a downloadable CD.
Within days, your whole sales and production staff are aware of the product, its market, and how to present it. The time is not spent bringing in groups for training, and keeping them from their primary jobs.
Any product you can put on a computer screen can be converted into a training or presentation.

Whether your company is large or small, the ROI is easy to calculate.
And if you have a problem calculating it, we'll do it. If it's not profitable, we want to know, too.